We know how ridiculous and exaggerated this sounds, but it’s true. We reduced the cost our client’s cost per acquisition (the cost to get a purchase) by 72.9%!
The client’s cost per acquisition reduced by 72.9%.
It was a horrifying moment for our team when we saw that the client’s CPA before they found us was an astonishing, jaw-dropping average of $335.78 per sale! Within days of taking over the ad account, we dropped it significantly. Ultimately, the cost per acquisition reduced to $91.25 per purchase.*
By the time this client found us, just 16 days before the event, tickets sales were in serious trouble with nearly $65,000 of their planned $80,000 ad spend gone.
Our entire team burst into action. We updated a very dated looking website, created new ads, freshened up the client’s excellent stock of testimonial videos (this was for a TV show fan convention), and moved to triage the ad accounts fast.
Our team immediately noticed that there were 3 campaigns with the same goal and nearly the same audience. We snapped off all but the best performing campaign (one of them was running a $700+ CPA!) and got to work on filling in missing, vital pieces of the ad funnel.
Within a couple of days, the CPA plummeted by nearly a third. During the entire 16 days we had control over the advertising, we got their CPA down to $91.25.
Imagine if the cost to get a sale had been 72.9% less from the beginning. They could have spent SIXTEEN GRAND, not SIXTY GRAND.
Time, in this case, was literally money.
*Facebook generally accounts for 40 – 60% of transactions and as a rule of thumb, we halve the reported CPA, meaning this client got down to about $46 CPA, which is not unreasonable for an event with a $299 General Admission plus multiple upsells. If we had more time, we know that CPA could have come down even more.
Interested in learning how we can help you sell more tickets to your events?
