Nashville Marketing took on the challenge of improving the performance of our client’s Facebook ad campaigns with just 7 days to go for their event. With this extremely limited timeframe, the challenge was to maximize results while also not disrupting ad delivery (every hour counted)! Not only did we keep the ads flowing, but we reduced their cost per acquisition (CPA) by 35.1%. Here’s how we did it.
We focused on reducing the CPA rather than other, higher level metrics such as click through rate (CTR) because the client had a wide selection of tested creatives.
One of the biggest of many problems with the account management was that there was a great deal of overlap and inefficiency at the campaign AND audience level. By reducing the overlap and fixing a glaring omission in the audiences, we were able to make big changes FAST without interrupting the flow of existing ads that were targeting good audiences.
In the end, we reduced their CPA by an incredible 35.1%. This means there was more ad budget available to increase their reach, plus provides an improved profit margin for those ticket sales.
We wish we had been called in much sooner, but despite the very compressed timeline, we were able to create a huge, measurable improvement in their key ad metrics in a very short time.
Are you responsible for promoting events? Interested in learning how we can help you fuel some real business growth using the power of Facebook ads? Drop us a line HERE and we’ll get in touch.