Client Intro:
A client we had been working with for the past year wanted to sell out their January event during the New Year holiday period. In order to achieve the desired results, we started preparing for the campaign 2 months in advance. Read on to find out what we achieved.
The Challenge
To multiply sales in a short amount of time and increase the event revenue.
The Process
To give our client the perfect New Year’s gift, we:
– Created 100+ images and 25+ 15-second videos.
– Continuously tested the images within high-converting campaigns to test out the CTRs.
– Tested our ads in a CBO campaign before the New Year, before shifting the winning assets to ABO campaigns.
– Kept on scaling the winning assets for a week.
The Results
From 28th December 2020 to 5th January 2021:
– 400+ tickets were sold only through Facebook Ads.
– Sales of $55K+ were made.
– An average ROAS of 10X+ was achieved
